YouTube is a great platform for Content Creators to display their skills and talents. It is by far one of the most popular search engines for walkthroughs if you’re a gamer, or if you just need tips or techniques and want to see the visuals whilst you learn, with YouTube it’s easy to find your favourite YouTuber’s, Social Media Influencers, as Content Creators have varied content on many topics and subjects, all broadly showcased worldwide via YouTube.
What is fairly known at this point is that YouTube hit the headlines last year, after being fined by the Federal Trade Commission. It was serious enough that it meant new changes were to be set in place for Content Creators who’s video’s were aimed at entertaining the younger audiences, the effect on family channels and children channels as a whole, to get a better understanding on it all my related article sums it all up.
Related article: YouTube: Major Change Set In Place Very Soon.
The Federal Trade Commission has fined YouTube $170 million for violations of (COPPA) The US Children’s Online Privacy Protection Act, for allegedly targeting ads to children whilst tracking and collecting their data, which is illegal in the US. It was ruled that YouTube will no longer be able to track or collect data from any child under 12. The fine hit 1 per cent of YouTube’s annual revenue, and it sparked what is already now in effect which started January 2020.
What is made clear through YouTube guidelines is that Content Creators have to mention if their content is intended for children or an older audience, by selecting the correct box to tick off in their Creator Studio before uploading each video, or be subject to the consequencex.
Creators Content For Children / Family Channels / Children Channels
Content Creator’s that include children will still get their YouTube cheques (checks) every month, but their options are now limited and a decrease in earnings most likely, because in order for targeted ads to be placed on a video, Google needs to collect the data and information necessary, with The US Children’s Online Privacy Protection Act, that is no longer allowed.
The US Children’s Online Privacy Protection Acts new strict guidelines prevents YouTube from violating the law, it also affects Content Creator’s who specifically create inspirational and entertaining videos for children, Content Creators that want to document their family life as a milestone and entertainment for their subscribers, or the children that partake in challenges and play with slime or mess around with make up for example, all channels of that nature now have no Targeted Ads, Sponsorship or Brand deals attached to their videos, so decrease in pay is inevitable, but there are other factors that YouTube had to take in account, which I have explained in my previous article. I will update and add any new information that surfaces on the matter. Update: In recent news YouTube has been hitting the headlines in a positive way.
This is not a sponsored post and the images used are not associated with the company.