YouTube is a great platform for Content Creators to display their skills and talents. There is so much to offer and plenty you could learn. It’s hard not to find something that suits you with the wealth of informative gems, whether it’s business related, learning D I Y, A Vlogger’s life or a particular subject, there is more than a little something to watch, ranging from child to adult, but a recent government ruling brings about changes in the YouTube Community.
The Federal Trade Commission has fined YouTube $170 million for violations of COPPA The US Children’s Online Privacy Protection Act for allegedly targeting ads to children whilst tracking and collecting their data being illegal in the US. YouTube will no longer be able to track or collect data from any child under 12. The fine hit 1 per cent of YouTube’s annual revenue, and it sparked YouTubes new strict guidelines that Content Creators have to adhere to.
In other controversial news for YouTube, earlier this year reports that a paedophile ring allegedly, left expletive comments under children’s videos, in turn major advertisers backed off and YouTube reacted by disabling comments of many channels with children included, but not all of them.
The new strict guidelines is likely to rock the steady foundation by affecting Content Creators from uploading child friendly content or including children in their videos..Those channels won’t have the comments or notifications features, so viewers won’t know when to tune in, and with the algorithm changes, it’s a difficult situation for many.
The worst part is that those Content Creators that upload children friendly content, or include children in their videos will no longer be eligible for monetisation, brand deals, advertisers or sponsorships from major companies, which will lead to financial loss, hopefully there will be a solution on a pathway to success for many in a different direction, but we shall all know the outcome in January 2020.
January 2020 Update: YouTube rule changes in effect this January 2020.
The Latest Update: In recent news YouTube has been hitting the headlines in a positive way. YouTube invests $20Million to educational creators.
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